Hearing health Community Website Viviendo el sonido
Viviendo el Sonido by GAES is the community of reference in hearing health and one of the main portals in the field of health, in Spain and Latin America. We worked on the project from scratch defining a new look & feel for a platform that combines information and tools of great value to users, with powerful conversion-focused lead magnets like online hearing tests.
Branding
UX/UI Design
Web restyling
To create the new visual identity, we used the concept of sound and the way it spreads through waves, and devised a visual code that represents this movement in a static way. To give it greater dynamism, we played with the gradients and resources of kinetic art.
UX focused on engagement
The platform balances multiple CTAs and activity boosters to keep a community always motivated and alive. Each area of the site is a generator of answers to users’ doubts and concerns.
Credits
Client
Gaes
Team
UX: Eva Albors
UI: Leyla Espósito
Conceptualisation: Jaume Balagué
UX Writing: Jaume Balagué
