Creative campaign ¡Creadora tenias que ser!
On the 8th March of 2022, International Women’s Day, the General Society of Authors and Publishers set itself the goal of vindicating the fundamental role of women in the performing arts and linking it to their careers.
Graphic Design
On/Off Communication Campaign
Creative concept
360° communication campaign with a provocative and direct creative axis, able to capture attention in any medium (from a giant canvas to an IPO or an Instagram reel) at first glance:
Mujer tenías que ser = Creadora tenías que ser.
Mujer tenías que ser = Creadora tenías que ser.
Beyond 8M
We made the creative concept grow in multiple online and offline channels, turning it into a claim, a manifesto, a focus for reflection and a link of union for the hundreds of voices of creative women who joined the campaign.
We made the creative concept grow in multiple online and offline channels, turning it into a claim, a manifesto, a focus for reflection and a link of union for the hundreds of voices of creative women who joined the campaign.
Credits
Client
SGAE
Team
Conceptualisation: Jaume Balagué and Miguel Sueiro
Art direction: Miguel Sueiro
Copywriting: Jaume Balagué
Design and Audiovisuals: Leyla Espósito
